Social Media Strategy - Sheffe Studios

Social Media Strategy Overview

Strategic Social Presence

Navigate the complex world of social media with strategies specifically designed for recovery community leaders who need to balance visibility with appropriate boundaries.

Our approach to social media for recovery leaders focuses on creating meaningful connections while maintaining the integrity and authenticity of your recovery leadership journey.

Platform-specific strategies

Content calendar templates

Engagement guidelines

Boundary-setting frameworks

Platform Analysis

Not all social media platforms are created equal for recovery community leaders. Our platform analysis helps you select the right channels based on your specific goals and audience.

LinkedIn

Ideal for professional recovery leadership positioning, connecting with industry professionals, and sharing thought leadership content.

Audience: Professional networks

Content Type: Articles, professional insights

Boundary Level: High professional focus

Instagram

Effective for visual storytelling, community building, and reaching a broader recovery audience through authentic, boundary-conscious content.

Audience: Diverse recovery community

Content Type: Visual stories, quotes, events

Boundary Level: Moderate with privacy controls

YouTube

Powerful for in-depth recovery leadership content, educational resources, and establishing deeper connections through video format.

Audience: Information seekers

Content Type: Educational videos, talks

Boundary Level: Controlled presentation

Facebook

Useful for community building, group facilitation, and reaching a wide demographic within the recovery community.

Audience: Broad demographic range

Content Type: Community updates, events

Boundary Level: Requires careful privacy settings

Twitter

Effective for timely commentary, advocacy work, and connecting with broader recovery policy and leadership conversations.

Audience: Advocates, professionals

Content Type: Brief insights, advocacy

Boundary Level: Public but concise

Podcasting

Ideal for deep discussions, storytelling, and establishing thought leadership through long-form audio content.

Audience: Dedicated listeners

Content Type: Interviews, discussions

Boundary Level: High control over narrative

Content Calendar

Structured Content Planning

A strategic content calendar helps recovery leaders maintain consistency while respecting their time and energy. Our content calendar framework provides structure without overwhelm.

Monthly theme planning

Content type rotation

Recovery-sensitive timing considerations

Batch creation workflows

Day	Content Type	Purpose	Example
Monday	Motivational	Start the week with inspiration	Recovery principle quote with brief personal reflection
Wednesday	Educational	Share recovery leadership insights	Brief tip on boundary-setting in recovery leadership
Friday	Community	Foster connection and engagement	Highlight a recovery community resource or event
Monthly	Long-form	Establish thought leadership	Article or video on a recovery leadership topic

Note: This simplified framework can be adapted based on your capacity and specific recovery leadership focus.

Engagement Strategy

Authentic Community Building

Meaningful engagement is the heart of effective social media for recovery leaders. Our engagement strategy focuses on creating genuine connections while maintaining appropriate boundaries.

Comment response frameworks

Boundary-setting language templates

Community question prompts

Crisis response protocols

Conversation Guidelines

Clear frameworks for engaging in recovery-sensitive conversations while maintaining appropriate professional boundaries.

Boundary Protection

Strategies for maintaining personal and professional boundaries while still creating authentic connections with your audience.

Community Nurturing

Approaches for building a supportive, engaged community around your recovery leadership content and mission.

Analytics & Measurement

Impact Measurement

For recovery leaders, social media success goes beyond vanity metrics. Our analytics framework focuses on measuring meaningful impact aligned with your recovery leadership mission.

Mission-aligned KPIs

Engagement quality assessment

Content effectiveness tracking

Community growth monitoring

Metric Category	What to Measure	Why It Matters
Reach	Audience growth, post reach, impressions	Indicates how many people your recovery leadership message is reaching
Engagement	Comments, shares, saves, DMs	Shows how deeply your content resonates with your audience
Action	Link clicks, resource downloads, event signups	Measures tangible impact and audience movement toward goals
Sentiment	Comment tone, message themes, testimonials	Provides insight into how your content affects your community